You invest in your health — you go for check-ups, eat mindfully, and stay active. But even the healthiest lifestyle can’t protect you from life’s unexpected turns.
Lyfery and Meliva have created a special offer that helps you keep your loved ones protected — even when life takes an unexpected turn.
And the healthier you live, the fairer your price.
Exclusive offer for Meliva clients: use the promo code MELIVA
and get your first month free + 50% off monthly payments for the next 6 months. Offer valid until March 1, 2026.
We created Lyfery because we were frustrated by how unfair traditional life insurance is. You work out regularly. You eat healthy. You don’t smoke. Yet you still pay as much — or even more — than someone who ignores their risks.
That didn’t feel right. We wanted to build something better.
Together with scientists, doctors, and insurance experts, we developed a lifestyle-based life insurance model that reflects your habits.
The healthier you live, the lower your risk — and the fairer your price.
Lyfery Life Insurance received the “Insurance Act of the Year” award for its innovative approach, where a person’s lifestyle directly influences the cost of their insurance.
We provide insurance in partnership with Compensa Life (Vienna Insurance Group), so the financial risk of your life insurance is backed by a strong and reliable insurer.
Your Lyfery premium is based on your lifestyle score – the healthier your habits, the better your insurance price. The score also helps you understand your habits more clearly.
* The calculation is based on a 45-year-old with a €150,000 sum insured and a 10-year term. You can view a detailed price comparison with banks here; it is based on publicly available life-insurance calculators at www.lyfery.com, www.swedbank.ee, and www.seb.ee. The Lyfery example reflects an average healthy profile (including a –30% Health Dividend). Please review the insurance terms and, if needed, consult our specialist at [email protected]
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Enjoy peace of mind with Lyfery.
The Lyfery Lifestyle Score helps you understand how your everyday habits shape your future — your health, your longevity, and even the price of your insurance.
It was designed by Dr. Taavi Tillmann, Associate Professor of Public Health at the University of Tartu and Lyfery’s Lead Scientist, and Veikko Tamlak, former Chief Actuary at Swedbank. Their research made it possible to connect your lifestyle with a fair, personalized insurance price.
The project “Technological development, testing, and demonstration of components of a healthy lifestyle scoring model” has received €34,580 in development grant support.
As part of the project, a model was developed to assess healthy lifestyle habits, enabling the cost-effective offering of life insurance that supports healthier living. The goal is to create a scalable, health-promoting product that can be expanded across Europe.
As a result of the project, the Lyfery app now measures lifestyle-related mortality risk on an individual customer basis.