We were thrilled to visit Telehommik on Kanal 2 (a national TV channel in Estonia), where Lyfery’s CEO and founder Mihkel Mandre joined as a guest. We talked about how Lyfery makes life insurance more human, smarter, and genuinely useful—rewarding good habits and prevention instead of treating them as an afterthought. Mihkel also introduced our Lifestyle Score, which can cut your insurance premiums by up to half.
To keep things practical, we did a live demo showing how we use modern technology—for example, taking a blood pressure reading in just 30 seconds using a face scan. That’s exactly the direction we believe the future is heading: smart, motivating tools that help people look after their health and save money at the same time.
We’re already working to make the Lifestyle Score even more valuable: showing the long-term impact of lifestyle choices, offering evidence-based tips and comparisons, surfacing relevant services, and visualising trends that support a healthier, more informed way of living.
A big thank-you to the Telehommik team and hosts Romi Hasa and Kristjan Gold for the warm welcome and inspiring conversation.
Lyfery pakub sulle personaalset ja sinu tervisekäitumisest sõltuvat elukindlustuse lahendust. Skandinaavia pangad seda endale lubada ei saa.
The project “Technological development, testing, and demonstration of components of a healthy lifestyle scoring model” has received €34,580 in development grant support.
As part of the project, a model was developed to assess healthy lifestyle habits, enabling the cost-effective offering of life insurance that supports healthier living. The goal is to create a scalable, health-promoting product that can be expanded across Europe.
As a result of the project, the Lyfery app now measures lifestyle-related mortality risk on an individual customer basis.