We are pleased to announce that all Lyfery customers will receive free access to the Activate health app during the first quarter of 2025.
Activate rewards physical activity and everyday healthy choices – perfectly aligned with Lyfery’s mission to help everyone move toward better health while preventing illness.
We are Estonia’s first life insurance provider that takes your health behavior into account and helps you take steps toward a healthier lifestyle. Our goal is to help customers live healthier and happier lives by offering science-based solutions and digital support.
Activate is a health app developed in Estonia that motivates users to be more active and make healthier choices every day. At the heart of the app is a unique health account, where users earn points for steps taken, calories burned, completed programs, and other activities. Users can track their progress and use the collected points to purchase health products and services in the Activate rewards store.
In addition, Activate offers practical health programs, motivational challenges, an activity bank, and unique health tests such as Body Scan, which allows users to measure body parameters (like body mass index, body fat percentage, and more) without leaving home.
It’s a convenient way to align a healthy lifestyle with personal goals, providing both real results and motivation. In short, Activate is a revolutionary health app that uses financial rewards to inspire users to live more actively and healthily. Learn more about the Activate health app.
We believe this collaboration marks an important step forward in the development of the life insurance industry. Stay tuned for more updates!
Lyfery pakub sulle personaalset ja sinu tervisekäitumisest sõltuvat elukindlustuse lahendust. Skandinaavia pangad seda endale lubada ei saa.
The project “Technological development, testing, and demonstration of components of a healthy lifestyle scoring model” has received €34,580 in development grant support.
As part of the project, a model was developed to assess healthy lifestyle habits, enabling the cost-effective offering of life insurance that supports healthier living. The goal is to create a scalable, health-promoting product that can be expanded across Europe.
As a result of the project, the Lyfery app now measures lifestyle-related mortality risk on an individual customer basis.