Personal data processing

Our personal data processing policy describes how your personal data is processed.

Personal Data Processing Policy

Our personal data processing policy describes how your personal data is processed.

Your personal data controller is Lyfery Insurance OÜ (registry code 16585439, address: Marati 5/2, 11712 Tallinn, Harju County, Estonia).

If you have any questions about the processing of personal data or wish to contact us, please write to [email protected].

We process data in accordance with the European Union General Data Protection Regulation 2016/679 (GDPR).

Personal data we process

We process the following data:

  • name

  • email address

  • phone number

  • job title

  • your calculator inputs – for example age, income, number of dependants, desired insurance cover, preferred health packages

Purposes and legal bases of processing

We are developing a new-generation digital and personalised life insurance service and are currently mapping interest in such a service. We are also exploring potential areas where we can bring even more value to our prospective customers. We want to hear your thoughts—what you like and don’t like about our planned service.

We process age-related data to understand interest in the potential product across different age groups.

With your consent, we process your name and contact details to keep you updated on our progress, including when the service becomes available on the market.

The legal basis for processing is your consent (GDPR Article 6(1)(a)). You may withdraw your consent at any time by emailing [email protected].

We may also process personal data when necessary to comply with legal obligations applicable to us (GDPR Article 6(1)(c)).

We may process personal data when necessary for the purposes of our legitimate interests (GDPR Article 6(1)(f)). In such cases, we must ensure that the processing is proportionate and carry out a Legitimate Interests Assessment.

Who we may share your personal data with

We may use service providers with whom it may be necessary to share your personal data. Such service providers may include, for example, IT and web hosting providers, sales and marketing service providers, and accounting service providers.

Data retention

Personal data collected on the basis of consent will be retained for as long as necessary for the purpose of processing or until you withdraw your consent.

Your rights regarding your personal data

You have the right to:

  • access your personal data;

  • request the rectification and erasure of personal data;

  • object to the processing of personal data.

Complaints

If you believe that we are infringing your rights in the processing of personal data, you can always contact us by email at [email protected]. You may also contact the Estonian Data Protection Inspectorate (www.aki.ee) and the courts.

The project “Technological development, testing, and demonstration of components of a healthy lifestyle scoring model” has received €34,580 in development grant support.

As part of the project, a model was developed to assess healthy lifestyle habits, enabling the cost-effective offering of life insurance that supports healthier living. The goal is to create a scalable, health-promoting product that can be expanded across Europe.

As a result of the project, the Lyfery app now measures lifestyle-related mortality risk on an individual customer basis.

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