Privacy policy

Our Privacy Policy explains how your personal data is processed.

The data controller of your personal data is Lyfery OÜ (Reg no 16585439).

If you have any questions about our Privacy Policy or you want to contact us, send an email to

When processing personal data, we comply with the EU General Data Protection Regulation 2016/679 (GDPR).

Personal data we process

We will process the following data:

  • name
  • e-mail address
  • phone
  • your input data to the calculator - f.e. age, income, number of dependants, expected coverage, preferred wellness packages

Data protection purposes and legal basis

We are developing a new generation personal and tailored fully digital life insurance solution and are currently exploring the interest on the services as well as areas that we can further improve so to add most value for our potential customers. We want to hear your voice and thoughts. What you liked or dislike around our planned services.

We process your age data so to understand the interest on this potential new product in different age group.

In case of your consent, we process your name and contact details so to inform you about our progress, including when the product is available for purchase.

In case of your consent, we will also process your contact details to contact your for further 15-30 minutes chat where you can further share your thoughts and expectations on our planned services.

The legal basis for the processing of personal data is your consent (Article 6(1)(a) of the GDPR). Consents given can be revoked at any time by using the e-mail

We may also process your personal data to perform our obligations arising from legal acts and obligations to which we are subject to (Article 6(1)(c) of the GDPR).

We may also process your personal data where it is necessary for the purpose of our legitimate interests (Article 6(1)(f) of the GDPR). In such a case we shall ensure that processing is proportionate and that we have carried out legitimate interest impact assessment.

Who may we share your personal data with?

We may use service providers who, to the extent necessary, also have access to your personal data. Such data processors are, for example, service providers who provide IT/web hosting, sales, marketing, and accounting services to us.

Time of keeping your personal data

Personal data collected on the basis of the consent will be retained until it is necessary for the purpose of processing personal data or until the withdrawal of the consent.

Your rights concerning your personal data

You have the right to:

  • Access the personal data that we processes about you;
  • Request to erase your personal data and/or restricts of processing of your personal data if we do not have valid legal basis for processing;
  • Object to the processing of your personal data.


If you find that we are violating your rights in processing the personal data, you may always contact us by e-mail as well as the Data Protection Inspectorate ( or a court.